PLACES
Venice
ARE
Venetian Vegas
BRANDS
Venetian Macau
AS, FOR EXAMPLE, THE CITY BRAND VALUE OF VENICE IS EXPLOITED BY COMMERCIAL DEVELOPERS
SO, TO STAND OUT, LOGOS HELP?
SO, TO BUILD IMAGE, SLOGANS HELP?
NO THEY DO NOT
FOR COMMUNITIES TO BE ADMIRED, THEY NEED A SENSE OF BELONGING AND PURPOSE IN ORDER TO CRAFT AMAZING IMAGINATIVE STUFF BEFITTING THEIR CHARACTER
LIKE HAPPY BHUTAN
OR TECHIE ESTONIA