Many of us feel uneasy with the lack of recognition that our community, city, region or country receives internationally and with the stereotypes and outdated clichés that “outsiders” define us with. This has probably been the case for as long as man exists, but in today’s world with global connections and social media, it is becoming more apparent, more relevant and more frustrating; to citizens generally, but in particular to policy makers, public administrators, leaders and representatives in public, private and civil society sectors. Why this is and what to do about it, is the topic of this book. It is the first book that discusses the issue of community reputation in a manner that is accessible to all; free from any use of jargon, management terminology or unnecessary complexity. It argues that for communities to be admired, they need a sense of belonging and purpose in order to do amazing imaginative things befitting their character while mesmerizing others. Imaginative initiatives are recognizably from somewhere and hence cut through the clutter in order to create community profile. The book contains examples from Austin, Barcelona, Bhutan, Den Bosch, Dubai, Egypt, Eindhoven, Estonia, Finland, Firenze (Florence), Kazakhstan, Lanzarote, Limburg (Maastricht Region), Oslo, Rome, The Hague, United States of America, and other communities. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.