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Category: Reputation

Global-Green-City-VITORIA-GASTEIZ

Should we brand our place green?

January 27, 2023 Robert Govers

People contact me when they think that they have a problem with the image of their city, region or country.…

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Posted in: Brand, Leadership, Reputation, Sustainability Filed under: Ghent, Green, Imaginative Communities, Paris, Vitoria-Gasteiz
Imaginative Leadership

Imaginative Leadership for a New Decade

March 11, 2020 Robert Govers

This article was first published by the Economist Intelligence Unit on their Perspectives platform on February 4. In this era of global…

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Posted in: Brand, Future, Imagination, Leadership, Purpose, Reputation Filed under: Bhutan, Estonia, Geopolitics, Purposedrivenleadership, Reputationalrisk, Reputationalsecurity, Reputationmanagement, Risk
The Sustainable Kinetic Brand Management (SKBM) Model

Govers on Brand: The SKBM Model

March 2, 2020 Robert Govers

Do you agree with my conceptualisations or am I hallucinating? I believe that whether you manage a product brand, corporate…

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Posted in: Brand, Future, Reputation Filed under: Brandmanagement, Brands, SKBM
Convergences No.4 2019

My Campaign Against Campaigns

January 28, 2020 Robert Govers

Rethinking Communication in Country Reputation Management, was the title under which this piece was first published in the Club of…

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Posted in: Communication, Media, Reputation Filed under: Campaigns, Communication, Imaginative Communities
Great Wall of China

The Future of Tourism: Imaginative Destinations

September 17, 2019 Robert Govers

This article was first published on July 10, 2019 in the World Economic Forum Agenda under a different title: Our tourism…

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Posted in: Future, Imagination, Policy, Reputation, Tourism Filed under: Communities, Destinations, Future, Tourism
Bike

How good policy, not propaganda, can build reputation

June 14, 2019 Robert Govers

Make your city, region or country known for policy, not propaganda

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Posted in: Policy, Reputation Filed under: Bhutan, Estonia, Oslo, Policy, Reputation, The Hague

Imaginative Communities Formula

February 22, 2019 Robert Govers

Axel Van Noten, a dear friend and relative of mine, was kind enough to proofread an early draft version of…

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Posted in: Identity, Imagination, Media, Reputation Filed under: Formula, Identity, Imagination, Reputation, Values, Virtue

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