Same book, new cover and backflap marketing blurb.
This essay has been published as Chapter 19 in Marketing Countries, Places, and Place-associated Brands: Identity and Image (2021) under…
This article was first published in Dutch on Network Citymarkting Nederland, April 19, 2021. The future is bright for city marketing.…
Let me get straight to it. I am terribly depressed and sometimes feel like I’m on the brink of a…
The award winning book IMAGINATIVE COMMUNITIES will be released in Spanish and Portuguese on September 10. Pre-order now on Amazon…
This article was first published on City Nation Place , May 7, 2020. The novel Coronavirus has clearly shown us…
This article was first published by the Economist Intelligence Unit on their Perspectives platform on February 4. In this era of global…
Do you agree with my conceptualisations or am I hallucinating? I believe that whether you manage a product brand, corporate…
Rethinking Communication in Country Reputation Management, was the title under which this piece was first published in the Club of…
This article was first published on October 1, 2019 on hospitalitynet.org under a different title: The Return to Power of Local…