This article was first published by the Economist Intelligence Unit on their Perspectives platform on February 4. In this era of global…
Do you agree with my conceptualisations or am I hallucinating? I believe that whether you manage a product brand, corporate…
Rethinking Communication in Country Reputation Management, was the title under which this piece was first published in the Club of…
This article was first published on October 1, 2019 on hospitalitynet.org under a different title: The Return to Power of Local…
On the occasion of the release of the 2019 Travel and Tourism Competitiveness report at the Wold Economic Forum on Africa in…
This article was first published on July 10, 2019 in the World Economic Forum Agenda under a different title: Our tourism…
Make your city, region or country known for policy, not propaganda
Axel Van Noten, a dear friend and relative of mine, was kind enough to proofread an early draft version of…
Listen to the audio-recording of my keynote speech at the Tourism Talks in Antwerp (November 22, 2018) celebrating the 70th…
Imaginative Communities are often successful tourism destinations. Through my collaboration with Evan Jordan, Tourism professor at Arizona State University and travel…