‘If you’re looking to expand your place branding toolkit and focus your energies on symbolic actions instead of cut-and-paste marketing campaigns, this is the text for you.’ City Nation Place
‘The general reader will enjoy this book as it is easy to understand for a nonexpert audience.’ Ioana Stoica for Governance: An International Journal of Policy, Administration and Institutions
‘With the explicit aim of regaining control on community identity, the reader is offered a lean flow, reaching a deeper description of how Imaginative Communities collectively think, and what they convey to the outside and experience from the inside. The reference to theories or thorough review of examples in anecdotal mini-cases, from the nation branding of Kazakhstan or Finland, the latter based on digital “shareables” like emojis, or Estonia, based on the innovations of open digital citizenship, to smaller and small cities like Eindhoven or Den Bosch, both in the Netherlands. Within this great variety of references to cases, perhaps the greatest synthesis is offered by the author in the final chapter, “How we rise enlightened communities,” where the different themes and threads as presented so far converge, sketching a way forward beyond traditional destination marketing. Admiration, and therefore reputation through media framing and ultimately through earned content on social media, is what “Imaginative Communities” convey by breaking stereotypes.’ Marco Bevolo for Journal of Tourism Futures
‘IMAGINATIVE COMMUNITIES: Admired Cities, Regions and Countries by Robert Govers is a feat of informative facts and fancies to set the imagination soaring... making it quite the timely read as civilization heads into the year 2020 and beyond’. With a rating of 4.2 (of 5) the book is IndieReader Approved.
‘IMAGINATIVE COMMUNITIES is chock full of facts, charts, and information that can help guide local communities to a better sense of how they can become visible across the globe, while creating a positive impact. Its strength is in the examples it provides, from Bhutan’s focus on happiness to Barcelona’s branding through modernist architecture’. IndieReader
‘Community leaders, city planners, and policy makers will appreciate these practical guidelines for implementing projects that build and communicate community identity.’
‘This book is likely to appeal to a wide range of audiences, such as government and commercial organizations, students and researchers.’
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