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Tag: Imaginative Communities

Global-Green-City-VITORIA-GASTEIZ

Should we brand our place green?

January 27, 2023 Robert Govers

People contact me when they think that they have a problem with the image of their city, region or country.…

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Posted in: Brand, Leadership, Reputation, Sustainability Filed under: Ghent, Green, Imaginative Communities, Paris, Vitoria-Gasteiz
New Book Cover and Backflap with blurb

Same Book, New Blurb & Cover

June 15, 2022 Robert Govers

Same book, new cover and backflap marketing blurb.

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Posted in: Book, Communities, Cover, Imagination Filed under: Diplomacy, Imaginative Communities, Investment, Reputation, Talent Attraction, Tourism, Trade, Travel
Convergences No.4 2019

My Campaign Against Campaigns

January 28, 2020 Robert Govers

Rethinking Communication in Country Reputation Management, was the title under which this piece was first published in the Club of…

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Posted in: Communication, Media, Reputation Filed under: Campaigns, Communication, Imaginative Communities
Porto Venere

Let us go Back to Local?

November 13, 2019 Robert Govers

This article was first published on October 1, 2019 on hospitalitynet.org under a different title: The Return to Power of Local…

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Posted in: Globalisation, Tourism, Travel Filed under: Brands, Hotels, Imaginative Communities, imaginativecommunities
Bhutan driver

Travel and Tourism Imaginativeness

October 18, 2019 Robert Govers

On the occasion of the release of the 2019 Travel and Tourism Competitiveness report at the Wold Economic Forum on Africa in…

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Posted in: Imagination, Tourism, Travel Filed under: Bhutan, Estonia, Imaginative Communities, Tourism, Travel
Calatramachismo Liege

Calatramachismo, CRAP, Green-washing, Fashionable Poverty and Future Boredom

May 7, 2018 Robert Govers

About a year ago I was handed this mysterious cardboard box . I had not seen it before, yet it…

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Posted in: Future Filed under: Future, Heritage, Imaginative Communities
Globalisation: Not Egypt but Astana

Globalisation Pushes Communities to be Imaginative

March 23, 2018 Robert Govers

Today people are uprooted and they question the meaning of place. Is the USA still the land of freedom and…

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Posted in: Globalisation Filed under: Globalisation, Imaginative Communities, Stereotypes

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